Southern Belle in Training

Fashion, Travel & Lifestyle Blog || Est. 2012 || Virginia Beach, VA

September 10, 2021

LILLY PULITZER AFTER PARTY SALE: Fall 2021 Sale Dates + Lilly Try-On/Size Guides

      September is one of my favorite months of the year- the weather here in the South is usually perfect in the 70s and 80s, it's my birthday month, and also my blogging anniversary month. Another reason to love it? September is when the biggest Lilly Pulitzer sale of the year is held!! So excited to share some information and shopping tips with you. And the biggest news of all... the sale has a NEW NAME this year and is now being called the Sunshine Sale!! 🌞

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     If you're a new fan of Lilly Pulitzer or this is going to be your first time shopping one of their two big annual sales- let me tell you that this is a sale you don't want to miss! I don't like being the type of blogger who ever makes you feel pressured to have to spend money and shop a sale (financial responsibility > shopping sales just to shop). BUT - this is definitely my favorite sale of the year and it's always been so much fun for me to share it with y'all! Lilly Pulitzer is my favorite clothing brand, and they only steeply discount their merchandise twice a year, during the winter and end-of-summer sales. Best-selling Lilly Pulitzer apparel and accessories will be marked down in-store and online for a range between 40-80% off their original prices, which is amazing! The Sunshine Sale includes a whole mix of women's apparel, men's and children's apparel, accessories, shoes, jewelry and more!

    A quick note about the name change- yes, the newly named Sunshine Sale is the same sale you used to know and love as the After Party Sale!

     The Sunshine Sale used to typically be held both in Lilly company stores and online, but since COVID it has been more of an online focused sale. Select Lilly Pulitzer stores do participate, but the majority happens online on the Lilly website.  Something else important to note is that the Sunshine Sale is final sale, so if you buy something in the online sale you'll want to be mindful of the sizing recommendations, since you can't return. The online version of the Sunshine Sale opens at 8am (EST) on Monday September 13th, and closes at 11:59pm on Tuesday September 14th, 2021.

     I recommend trying to log on to shop on Monday morning right at 8am if you're able! Lilly's website usually gets a bit overrun with website traffic so they set up a queue system for shoppers to wait in. Don't be alarmed if you end up with a very high number to start with in the queue! (My initial numbers are usually like 50000+) The line moves pretty quickly. Out of all the sales of the past five years, only once have I had to wait more than two hours to get in. Usually I'm able to get in to shop in thirty minutes or less, sometimes as quickly as five minutes! However, if work or commitments prevent you from logging on right then, don't fret! Some of my favorite items I've scored in recent sales were added in on the second day! 

     While there are many items in the Sunshine Sale that will be fully in stock until the sale closes Tuesday night, other things usually sell out within the first hour or two. Here are the categories of items that I think tend to go the fastest:
     Lilly's website will also be down starting Sunday night until the sale opens on Monday- so I highly recommend signing into your account updating your card info and mailing address this weekend! It will make things much faster on Monday for you.

     A couple times a year, I visit the Lilly Pulitzer River Road store in Richmond, Virginia to bring y'all some try-on and sizing guide posts. I always hope these are a helpful resource to you, especially since Sunshine Sale purchases are not refundable, so it's best to have a good idea of how each style might fit before ordering. I expect to see items from both of these try-on's in this sale:

     Lastly, thank you from the bottom of my heart to everyone who shops the sale through clicking through links here on my blog! I use affiliate links on my blog, and each Lilly sale I have sales goals that I try to hit. Your support of my blog truly means the world to me, and I love sharing my love for Lilly Pulitzer with you.

     Have fun shopping!! Feel free to DM me on Instagram with what you purchased!

     God Bless,

     xoxo Annaliese 


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