Southern Belle in Training

Fashion, Travel & Lifestyle Blog || Est. 2012 || Charlottesville, VA

January 1, 2021

LILLY PULITZER AFTER PARTY SALE: Winter 2021 Sale Dates + Lilly Try-On/Size Guides 🌴🌸

      2021 is already looking better than 2020, because the first Lilly Pulitzer After Party Sale (APS) of the year starts this MONDAY!!! Sharing some APS FAQ and linking to my Lilly try-on blog posts of 2020 in today's post- I hope this is a helpful resource.


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     If you're a new fan of Lilly Pulitzer or this is going to be your first time shopping an After Party Sale- let me tell you that this is a sale you don't want to miss! I don't like being the type of blogger who ever makes you feel pressured to have to spend money and shop a sale (especially as we are fresh out of 2020 and I know things look financially different for many people)- but this is definitely my favorite sale of the year and it's always been so much fun for me to share it with y'all! Lilly Pulitzer is my favorite clothing brand, and they only steeply discount their merchandise twice a year, during the winter and end-of-summer After Party Sales. Best-selling Lilly Pulitzer apparel and accessories will be marked down in-store and online to 30-80% off their original prices, which is amazing! The APS includes a whole mix of women's apparel, men's and children's apparel, accessories, shoes, jewelry and more!

     The After Party Sale is typically both in Lilly company stores and online, but this January APS will be online only due to COVID-19 and social distancing measures in stores. (Some boutiques that sell Lilly will be participating, but all Lilly company-owned stores will not be.) Something else important to note is that the APS is final sale, so if you buy something in the online sale you'll want to be mindful of the sizing recommendations, since you can't return. The online version of the After Party Sale opens at 8am EST on Monday, January 4th, 2021 and will run through 11:59pm EST on Tuesday, January 5th, 2021.

     I recommend trying to log on to shop on Monday morning right at 8am! Lilly's website usually gets a bit overrun with website traffic so they set up a queue system for shoppers to wait in. Don't be alarmed if you end up with a very high number to start with in the queue! (My initial numbers are usually like 50000+) The line moves pretty quickly. Out of all the After Party Sales of the past five years, only once have I had to wait more than two hours to get in. Usually I'm able to get in to shop in thirty minutes or less, sometimes as quickly as five minutes! 

     While there are many items in the APS that will be fully in stock until the sale closes Tuesday night, other things usually sell out within the first hour or two. In years passed the most popular items were often dressier pieces, but I found that with the last sale in September it was the more casual Lilly styles that went quickly. Here's my prediction for what will be going the fastest this time around:
     Lilly's website will also be down starting Sunday night until the sale opens on Monday- so I highly recommend signing into your account updating your card info and mailing address this weekend! It will make things much faster on Monday for you.

     I was able to visit Lilly Pulitzer company stores here in Virginia three times in 2020 to bring y'all some try-on and sizing guide posts. I hope these are a helpful resource to you, especially since APS purchases are not refundable, so it's best to have a good idea of how each style might fit before ordering. I expect to see pieces from all of these try-on's in the sale!

     Lastly, thank you from the bottom of my heart to everyone who shops the sale through clicking through links here on my blog! I use affiliate links on my blog, and each Lilly APS I have sales goals that I try to hit. Your support of my blog truly means the world to me, and I love sharing my love for Lilly Pulitzer with you.

     Have fun shopping!! Feel free to DM me or comment on Monday's blog post with what you purchased!


     God Bless,


     xoxo Annaliese 

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