Southern Belle in Training

Fashion, Travel & Lifestyle Blog || Est. 2012 || Virginia Beach, VA

January 2, 2024

LILLY PULITZER SUNSHINE SALE: Winter 2024 Sale Dates + Info! 🌴🌸

     My favorite way to start off a new year is with news about the winter edition of the Lilly Pulitzer Sunshine Sale! I am more excited than normal for this Lilly sale. Why? Because I will be on the hunt for all things wedding! White things to wear for our engagement party or my bridal shower, a cute piece or two to wear for engagement photos, and dresses to wear for friends' upcoming weddings. Bring on the shopping! 😀

This post contains affiliate links. Thank you for supporting Southern Belle in Training!

   If you're a frequent SBIT reader, you know that I don't do a ton of sale coverage on my blog anymore. The one big exception to this is for the twice-yearly Lilly Pulitzer Sunshine SalesWhen I look at my blog's analytics year after year, several of the top posts are always related to Lilly Pulitzer sales. I take that to mean that y'all are still just as big fan of Lilly as I am. 😊 And let's face it, it isn't cheap to buy Lilly at full price! I would guess that 70-80% of the Lilly Pulitzer pieces that I own were bought either during one of these sales, or from a consignment shop. 

      Typically Lilly Pulitzer only steeply discounts their merchandise twice a year, during the winter and end-of-summer Sunshine Sales. (They used to be called the After Party Sales.) And this year's winter edition of the Sunshine Sale is the one that's about to start! Best-selling Lilly Pulitzer apparel and accessories will be marked down to 30-70% off their original prices. The Sunshine Sale usually includes a whole mix of women's apparel, men's and children's apparel, accessories, shoes, jewelry and more. 

     The Winter 2023 Online Sunshine Sale opens at 8am EST on Wednesday, January 3rd 2024 and will run through Friday January 5th 2024 at 11:59pm EST!

     If you log on to shop right at 8am EST, there will be a virtual queue line to wait in to prevent website crashes. Sometimes I luck out and get in to shop within 5-10 minutes. A few times it's been the opposite and I've had to wait over two hours. Usually it's about a 20-30 minute wait. As exciting and fun as it can be to shop the sale right when it opens, don't worry if you're busy at that time and can't shop until later. There are hundreds of items in the Sunshine Sale! I guarantee you'll still be able to find many items you love in your desired size later on. Lilly also often adds new sale items on the second and third days of the sale, so stayed tuned on Thursday and Friday for new additions. Those usually happen late morning-mid afternoons on the later days!

     Here are some categories of items that I find tend to sell out the fastest in past Sunshine Sales:

     Lilly's website will also be down starting late tonight (Tuesday) until the sale opens on tomorrow on Wednesday- so I highly recommend signing into your account and updating your card info and mailing address if needed! It will make things much faster on Thursday morning for you. This is also a great time to join Lilly Pulitzer's free rewards program Club Lilly, if you aren't already a member! Your After Party Sale purchases will count towards future shopping rewards. 

     Here are some of my favorite Lilly Pulitzer blog posts from years past:

     Thank you from the bottom of my heart to everyone who shops the sale through clicking through links here on my blog! I use affiliate links on my blog, and each Lilly sale I have sales goals that I try to hit. Your support of my blog truly means the world to me, and I love sharing my love for Lilly Pulitzer with you.

     Have fun shopping!! Feel free to DM me on Instagram with any sale questions, or to share what you purchased!

     God Bless,

     xoxo Annaliese 


No comments

Post a Comment

Thanks so much for reading Southern Belle in Training! Comments make my day- so feel free to share your thoughts on this post! I read each and every comment.
If you have a question in regards to one of my posts, or just want to say hi, the best way to get ahold of me is by e-mailing me directly at: I am better about responding to e-mails than blog comments sometimes!

Blog Design Created by pipdig